::Phonofile Insights:: Charles Caldas on Youtube, market share gaming and more

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Phonofile Insights is a series of in-depth interviews with prominent indie music industry thinkers, focusing on relevant subjects for the industry of recorded music.

Charles Caldas interviewed by Eamonn Forde, reports editor at Music Ally and freelance music business writer.

Charles Caldas has been CEO of Merlin, the global digital rights agency for independent labels, since it was established in 2007. With so much rapid change happening in the music industry, we invited Charles to outline both the challenges he faces and the opportunities he sees today, to explain how he feels the indies must work around accelerating consolidation and hear why he believes that streaming is the future – despite what Thom Yorke might say.

Merlin’s remit is to represent and negotiate on behalf of indies globally, acting like a “fourth major” so they get the best possible deals from the multitude of digital services that are either in the market or launching soon.

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Indie Label Organizations Speak Out Against YouTube

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The Worldwide Independent Network (WIN), the organization that represents the interests of the global independent music community has responded to news that YouTube intends to block the content of members who do not sign a new music streaming agreement describing it as ‘unnecessary and indefensible’ .

YouTube is expected to launch a new music streaming service. The service has apparently negotiated separate agreements with the three major labels – Sony, Warner and Universal – but according to WIN’s trade association colleagues has yet to reach any substantive agreement with their members.

At a time when independent music companies are increasing their global market share WIN has raised major concerns about YouTube’s recent policy of approaching independent labels directly with a template contract and an explicit threat that their content will be blocked on the platform if it is not signed.

According to WIN members, the contracts currently on offer to independent labels from YouTube are on highly unfavorable, and non-negotiable terms, and undervalue existing rates in the marketplace from existing music streaming partners such as Spotify, Rdio, Deezer and others.

Read the full press Release

Digital Music News Article

NRK Article (Norwegian)

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The Olsen Driver

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TODD TERJE, Photo: Christian Belgaux

3 cl Lime juice (Rose’s)
5 cl Apple juice (no sugar)
7,5 cl Ginger ale
Ca 10 cl Soda water

Terje Olsen, aka Todd Terje, 1/3 of the Norway disco Trinity, prominent exponent for the Nordic disco scene. He has been around for some years. But the effect of his production is still just about to happen. It’s all about the music. Phonofile is proud to be working with Olsen Records for Todd Terje’s singles, like the famous Inspector Norse which we were helping getting out in the world.

If you are into electronic music and haven’t noted this name yet, keep snoozing 4 love and start looking forward to waking up to the beat. God myggsommer.

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We believe that access to accurate, transparent and updated data is key for you as a music industry professional, enabling you to measure the effect of your marketing and promotion efforts and help improve your return on investment.

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