Video giant YouTube launching new premium music and video service

screen-shot-2014-11-12-at-1-09-23-pmPhonofile is happy to announce that we have entered a deal with Youtube Music Key, through our membership in Merlin.

Merlin is the increasingly more important non-profit negotiation partner for the independent labels and distributors, securing fair agreements for the independent sector.

“Youtube itself has 1bn monthly visitors. We hope this can be a great opportunity for reaching new audiences and growing the overall market”, says Phonofile MD Erik Brataas.

Youtube Music Key is the beta launch of Youtube’s long announced music and video subscription streaming service.
The service is available to costumers in the USA, UK, Finland, Ireland, Italy and Spain, and is expected to roll out to more territories in the near future.

Phonofile has already done all necessary test deliveries and are currently uploading the catalogue.

About Merlin:

YouTube Music Key in the press;

Full report by MusicAlly:


Phonofile Insights – Charles Caldas on Youtube, market share gaming and more


Phonofile Insights is a series of in-depth interviews with prominent indie music industry thinkers, focusing on relevant subjects for the industry of recorded music.

Charles Caldas interviewed by Eamonn Forde, reports editor at Music Ally and freelance music business writer.

Charles Caldas has been CEO of Merlin, the global digital rights agency for independent labels, since it was established in 2007. With so much rapid change happening in the music industry, we invited Charles to outline both the challenges he faces and the opportunities he sees today, to explain how he feels the indies must work around accelerating consolidation and hear why he believes that streaming is the future – despite what Thom Yorke might say.

Merlin’s remit is to represent and negotiate on behalf of indies globally, acting like a “fourth major” so they get the best possible deals from the multitude of digital services that are either in the market or launching soon.



Indie Label Organizations Speak Out Against YouTube


The Worldwide Independent Network (WIN), the organization that represents the interests of the global independent music community has responded to news that YouTube intends to block the content of members who do not sign a new music streaming agreement describing it as ‘unnecessary and indefensible’ .

YouTube is expected to launch a new music streaming service. The service has apparently negotiated separate agreements with the three major labels – Sony, Warner and Universal – but according to WIN’s trade association colleagues has yet to reach any substantive agreement with their members.

At a time when independent music companies are increasing their global market share WIN has raised major concerns about YouTube’s recent policy of approaching independent labels directly with a template contract and an explicit threat that their content will be blocked on the platform if it is not signed.

According to WIN members, the contracts currently on offer to independent labels from YouTube are on highly unfavorable, and non-negotiable terms, and undervalue existing rates in the marketplace from existing music streaming partners such as Spotify, Rdio, Deezer and others.

Read the full press Release

Digital Music News Article

NRK Article (Norwegian)


The Olsen Driver


TODD TERJE, Photo: Christian Belgaux

3 cl Lime juice (Rose’s)
5 cl Apple juice (no sugar)
7,5 cl Ginger ale
Ca 10 cl Soda water

Terje Olsen, aka Todd Terje, 1/3 of the Norway disco Trinity, prominent exponent for the Nordic disco scene. He has been around for some years. But the effect of his production is still just about to happen. It’s all about the music. Phonofile is proud to be working with Olsen Records for Todd Terje’s singles, like the famous Inspector Norse which we were helping getting out in the world.

If you are into electronic music and haven’t noted this name yet, keep snoozing 4 love and start looking forward to waking up to the beat. God myggsommer.

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