Google Trends

When doing online marketing you need to know a lot about trends. The best marketeers know what is coming before the trend is mainstream. What people search for in Google is a very good indicator of what is trending and what will trend in the near future.

Google Trends
is a public web facility of Google, based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.

Below the main graph, popularity is broken down by countries, regions, cities and language. Note that what Google calls “language”, however, does not display the relative results of searches in different languages for the same term(s). It only displays the relative combined search volumes from all countries that share a particular language (see “flowers” vs “fluers”). It is possible to refine the main graph by region and time period.


On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends.

Use Google Trends to understand the market.

Examples on how to use Google Trends

Service vs service global:

Festival trends (when to start marketing)

Effect of winning a contest:

Artist vs Artist:

Naming: what does the fans search for?

Understanding different phenomenon:

Where to tour? (Where is the demand for this artist)


Visit Google Trends