Newsletter Marketing

An important part of enabling and optimizing online marketing, is to collect CRM (Customer Relations Management) data from different sources when possible.

The data you collect can be used when making new campaigns and/or Marketing Plans later on. You should keep this in mind and try to collect useful data from your fans/followers when you set up campaigns in social media.

CRM data can include customers personal information, such as e-mail addresses and phone numbers, as well as location, and other demographic information.

There is a lot of free tools that can help you with collecting data from your customers. We have covered two of them in our Tools section. (Read more about Wufoo and MailChimp further down on this page)

 

Ask for data when possible

Example: Ask people what city they are from when they participate in your online campaigns / competitions. Use collected data to customize newsletter related to specific events later on; e.g. a “personalized” newsletter announcing new tour dates to people in specific areas later on: “Hi New Yorkers! Come see me play at The Garden on Saturday!” )

Note: Make sure to always ask everyone attending competitions via Social media if they also want to sign up for your newsletter. Add an extra check box at the bottom of every form you make.  If you do this in all your campaigns your e-mail database of people who have said yes to receive your newsletter will grow – soon you will have a new wide-range communication channel at your disposal.

Newsletter

A newsletter is a very effective marketing tool – especially if you are good at newsletter segmentation. (i.e. sending the right message to the right audience based on information you have stored for the user in your CRM database) Always maintain a clear strategy on how to gather data from your users. Not only from your own website but also from other channels if possible.

Example: Ask all users who buys products on your website if they also want to sign up for future newsletters. Save this data together with the data of what they bought.

Read more about free tools you can use to collect data (like Wufoo) and send out segmented newsletters (like MailChimp)

MailChimp

When doing online marketing via e-mail there is dozens of different options and services to choose from.

Example: Mailchimp

MailChimp makes it easy to design exceptional email campaigns, share them on social networks, integrate with web services you already use, manage subscribers, and track your results.

Build a list.

Mailchimp will help you customize your signup form to match your brand, so you can share it on your website and integrate it into your Facebook page. You can even collect signups from an iPad or laptop. And importing an existing list into MailChimp is a snap, no matter how it’s formatted.

Create a template.

Choose from dozens of pre‑designed templates, or use our start‑from‑scratch template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language. Use merge tags to personalize your content for your subscribers, and integrate with services you already use to make your campaigns more powerful.

Send your campaign.

Send a campaign to your entire list, or divide your list into groups and segment by interest, location, or activity. RSS‑to‑Email and Autoresponders allow you to create automated campaigns. Add Social Sharing buttons to your template, or share a link to the web version of your campaign after it goes out.

Track your results.

MailChimp’s free reports tell you who’s opening, clicking, and coming back for more. They’re available for iPhone and Android too. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website.