URL shorteners

What is a URL shortener?

  • A tool that shorten your URLs (Make your links more social media friendly)
  • A tool for counting your clicks (See how popular your shared links become)
  • Organizer for your links (Bundle links privately or publicly around a theme)


A link shortener takes a big url such as: ” open.spotify.com/user/monafims/playlist/2RAiJLsZ9jKcctNMdMSCKg ” and turns it into something much less intimidating and more social media friendly like ” http://bit.ly/eIQZF

This is especially convenient for messaging technologies such as Twitter which limit the number of characters that may be used in a message.

Some of these URL shortener tools also let you custom your short URLs so they become easy to remember:


There is a few very popular and good URL shorteners on the market at the moment:

1) bitly.com

Bitly (formerly known as Bit.ly) is a URL shortening and bookmarking service owned by Bitly, Inc., a Betaworks company.

Bitly is available via the website, browser extensions, mobile web, and numerous third-party tools integrated with their open public API.

You can make shortened links on the fly without logging into bitly.com but if you want to keep track of all of your links we recommend that you make an account and log in before shortening your URLs.

2) goo.gl

goo.gl is as bitly.com a tool that allows you to track, in real-time, the clicks and referrers on any shortened URL – a good tool to help you understand what appeals to your audience and to help you optimize your social, email, and other click-through campaigns.

Log into your Google account before shortening your URLs if you want to keep all shortened links stored on your profile. This makes it easier to analyze your links later.