Introduction to Facebook

Facebook is a social networking service founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area. It gradually added support for students at various other universities, before opening up to high school students, and eventually to anyone aged 13 and over.

Today Facebook has become the world’s largest social network, with more than one billion active users worldwide.

People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”.

Getting more familiar with Facebook

Timeline

Timeline is a new kind of profile that lets people organize and highlight the events and activities that matter most to them. People choose the information they want to share on their timeline, such as their interests, photos and work history. They also control who sees each piece of content.

Pages

Pages, also known as fan pages, are public profiles that let artists, public figures, businesses, brands, organizations, and non-profits create a presence on Facebook and connect with the Facebook community. When someone likes a page, they’ll see updates from that page in their news feed. When someone likes or comments on a page post, that activity may be shared with their friends, increasing the page’s exposure and reach. Read more about how to create a facebook page in the the Build page section.

News Feed:

News feed is a regularly updating list of stories, from friends, pages, and other connections, like groups and events. People can like or comment on what they see. Each person’s news feed is personalized based on their interests, and the sharing activity of their friends.

Messages

Facebook Messages weaves messages, emails, chats, and text messages together in one ongoing conversation. This makes it easy for people to communicate from whichever device they’re using to access Facebook – whether they’re chatting on the web or texting on the go. Messages are organized by conversations with friends or groups of friends. Thanks to smart filtering, people always see messages from their friends, and friends of friends, first.

Photos and Video

With more than 300 million photos uploaded each day, Facebook is the most popular photo uploading service on the web. People can upload an unlimited number of videos and high-resolution photos, create albums, and share with their friends or any audience they choose. It’s easy to add details like captions, locations and tags. Tagging lets people identify a friend in a photo or video, easily sharing that content with them.

Groups

Groups are private spaces within Facebook for people to discuss common interests. People create groups to share with small sets of people, like family, teammates or best friends. People within a group can post updates, photos and chat with everyone at once. People can customize the privacy settings for each group they create.

Events

With events, people can organize gatherings, manage invitations and send notifications and reminders to their friends. People can use events to invite their friends to anything from a dinner party or a community fundraiser. There are currently more than 16 million events created on Facebook each month.

How to build a Facebook Page

Pages also known as “fan pages” are public profiles that let artists, public figures, brands, businesses and organizations create a presence on Facebook and connect with the Facebook community.

When someone “Likes” a page on Facebook, they’ll see updates from that page in their Facebook news feed. When someone likes or comments on a page post, that activity may be shared with their friends, increasing the page’s exposure and reach.

In this section you can read more about building a Page for your brand or artist.

Get started – Create a new Page!

You start by logging into your private Facebook account and then by visiting the following web address: https://www.facebook.com/pages/create.php.

In this example we will make a Page for an artist or band.
Choose the ” Artist, Band or Public figure ” alternative in the lower left corner.

Choose Artist from the drop down menu and enter the name of your artist before you click “Get Started

Note: The available information fields you will be able to present to your Page visitors later on changes depending on what top level category you choose when you made your new Page. Make sure to choose the most accurate category for your Page. You will be able to change category later if you chose wrong category when you created the Page. (Read more about how to do this under the “Page settings” section)

 

In the first steps of making a new Page you have the opportunity to upload profile pictures and add a short description for your artist/band Page. You can also choose to add/edit picture and description at a later stage by choosing ” Skip “.

Note: If asked to “Like“, “Share” or “Promote” your new Page you should always choose “Skip” at this point of time. The reason for that is because you should optimize your Page 100% before you start asking people to become fans or followers. Most of your potential new fans will only give a new Page one single chance and it is crucial for your “get new fans conversion rate ” that the new Page gives all new visitors the best possible first impression.

When you hit “Save Info” or “Skip” Facebook will take you trough a quick guided tour showing you the most important features of your new Page. And again: Facebook might ask you If you want to “Like”, “Share” or “Promote” your new Page. Choose “Skip” at this point of time.

Anatomy of your new Facebook Page

Navigation between personal account and Page

After making a Page you can swop between your personal Facebook account and your Page by hitting the down arrow in the top menu bar. Click on Page name to Use Facebook as your Page

 

Note: The “active” user will be shown on the top navigation bar with name and a tiny profile picture. Make sure you are representing the correct user when commenting and posting updates. You can do most changes/updates by having your personal account activated. Even when you need to do updates on your page settings and so on.

 

The only time you swop to “Use Facebook as your Page” is when you want to comment or post something with the page as “sender”. You don’t need to change to “Use Facebook as your Page” if you want to update your Page`s settings. Just navigate to your Page either via search or direct via web address and the ” Edit page ” button will be visible in the top right corner. (this is true for all pages where you are admin)

Profile picture and cover photo

Pictures should always be a part of your marketing! You can get a lot of inspiration just by looking at how the big artists and brands are using pictures on their profiles.

There is a lot of nice creative ways to use pictures and you can find a lot of free templates online. Here is a few to inspire you:

Also: Have a quick look at the big artists like Bruce Springsteen, Rihanna, Madonna, Justin Bieber or Aguilera to get an idea on how it can be done.

As you can see these spots are perfect for showing logos, album cover art, tour posters and more.

 

Note: Remember to always use the info caption field describing each picture you upload to lead traffic towards your conversions. Use Call to action if possible!

 

Examples of what you can write in the caption field:

Picture: Cover Art from a newly released album.
Example of text in the caption field describing the picture:

  • “Buy our new album on iTunes!” (with direct link to product on iTunes)
  • “Read more about our new album on our website” (with website URL)
  • “Listen to our new album on Spotify” (with link to product on Spotify)

Be creative!

Tagging to get broader reach

To get a broader reach, remember to tag all parties involved in your profile pictures.
(Photographer, designer, producer, venue ++ )

A tag is a special kind of internal link on Facebook. When you tag someone, you create a link to their timeline. The post/photo you tag the person in will also be added to that person/pages timeline. Giving you a broader reach and more traffic) You can tag up to 50 people or pages in a photo.

How to tag people or Pages:

  1. Go to the photo and click on Tag Photo
  2. Click on the person in the photo to tag them. Enter their name and press Enter
  3. Click Done Tagging on the photo when you’re finished.

Stand out from the crowd

These days a lot of people is browsing social media via their phone. That means that your profile will just be in a list with a lot of another profiles. Sometimes it can be smart to choose a profile picture that stand out from the crowd. (Pictures with high contrast and strong colors)

Do not spam your fans

When you update your profile picture, your fans will get info about this in their feed.
Do not change to often as this can be seen as spamming.

Don’t include the following in your Cover Picture itself (Facebook rules):

  • Price or purchase information, such as ‘40% off’ or ‘Download it on our website’.
  • Contact information or details that should go in your About section.
  • Calls to action or references to other things on Facebook such as the Like button.

Update your Page Settings

To edit your Page settings navigate to your Page either via search or direct via web address and the ” Edit page ” button will be visible in the top right corner. (this is true for all pages where you are admin). Click the down arrow and choose ” Update Info ” in the drop down menu.

This will take you to the main page for changing all settings for your new Page. Use the left menu to navigate the different settings. You should start by browsing trough all the different sub pages and familiarize yourself with the different settings you can change for your Page.

The first setting you should change for your new Page is the ” Page Visibility ” setting. Your page should be set to unpublished until your page is ready and optimized for new visitors. You can change this setting by hitting the ” Manage Permissions ” on the left hand menu.

After you have unpublished your Page you can get started optimizing your content. Later on when you are done optimizing the page content you can publish your Page again and start with your online marketing.

But first you need to optimize the Page`s information page.

Fill in your Page information

Visitors can see your Page`s information pages by clicking on a Page`s ” About ” link on your Page`s front page or by clicking on the light blue ” About Area ” underneath the page`s profile picture. (See screenshot)

Truth is, there is not many people visiting the information pages but those who do is important visitors. It is often booking people, bloggers and the press who need more information about the artist/band that will check out this section of a Page. Therefore you should have this in mind and make sure they find what they need when are visiting.

To update the page information use the ” Edit Page ” – ” Update Info ” and then the ” Basic Information ” menu on your page`s settings page.

Note: The available information fields for you to fill in is different if you choose different Page categories. Make sure to choose the most accurate category for your Page so you get the best and most relevant field options.

 

In our example we select Music and Musician/Band as Category and get fields like “Genre” and “Record Label“.

Note: You should try to enter data into all the fields! Let the fans/press get to know you better by reading your information. Bloggers often look for a nice two-liner they can add when they write about new music. Make it easy for them to write about your brand/band.

 

Example on info you can put in your information pages: Bio, quotes from the press, questions and answers. Enter the name of all the members of the band, what instrument they play, history of the band and so on. Be creative! This is your opportunity to tell the world what you want them to know about the artist/band.

Updated contact information is aslo important in this section. You should also enter link to your website and to other social media where the artist/band have profiles.

Remember to put tracking on your links so you can see if they lead to any conversions.

Optimize the About Area

Make sure to use the ” Short Description ” field on your information page in a good way! The text you write in this specific field will be shown on the front page in the Page`s “About section”! (See screenshot underneath) This spot on a Page gets a lot of attention from users so make sure to use this field wisely. Think about your conversions and try to use call to action if possible.

Note: use http:// or www. to get a click-able links. And again remember to put tracking on your links so you can see if they lead to any conversions .

To update your Page`s “About section” use the ” Edit Page ” – ” Update Info ” and then the ” Basic Information ” menu on your page`s settings page. Facebook will show the text your enter in the ” Short description ” field on your Page.

Good examples of what you can write as your short description:

  • Link to website (Use www. to get a click-able link)
  • Listen to our album on Spotify/Wimp (with direct link to product)
  • Buy on iTunes (with direct link to product)
  • Follow us on other channels
  • New album: «xxxxx» out now! Get it today! (with direct link to product)
  • New album coming soon! pre-listen here: (with direct link to product).

Remember tracking so you can measure if this field leads to any conversions.

 

Create an easy memorable Username / URL

In social media it is important to have a short and simple web address.
The perfect web address is ” easy to guess, easy to remember, easy to share “!

You can customize the web address for your timeline or Facebook Page by selecting a unique username . It will appear in the location bar of your browser after “https://www.facebook.com/” (Example: https://www.facebook.com/username ) when you view your timeline or Page. Your username is also in your Facebook email address for your personal account (ex: username@facebook.com).

Note: You should take a minute and decide what is a good username for your Page. Usernames can only be changed once and as mentioned earlier it becomes a part of your URL/adress. Make sure your username is aligning with what people will search when they try to find your Page or Profile.

 

A common example of a username for your private profile is some variation on your name. For example, someone named Jane Doe might choose “JaneDoe” for her username so her friends can visit her timeline by going to www.facebook.com/JaneDoe . Similarly, you can choose an extension for your Page address that resembles your Page’s name to make it easier for people to find you on Facebook (ex: https://www.facebook.com/YourBand ). Usernames are not the same as your name or Page name.

Customize the address for your timeline or Facebook Page by choosing a username via: ” Basic Information ” – ” Username “. Note: Facebook sometimes demand that you have 25+ fans before you can set a username so you might have to wait until you get those fans before being allowed to set one.

An alternative way to set your username is to go directly to the following web address when you are logged into your account: http://www.facebook.com/username .

You can choose a username that Facebook suggests or create your own. Select Check availability to see if the username you want is available. If it is, click Confirm to confirm your choice.

Add a pre-made App/Tab to your Page

You can see all Apps connected to your Page by visiting the “Apps” overview page.

All Pages have a few pre-installed apps associated. (Photos, Events, Notes and Video) If you add more apps to your Page these can be seen in the same overview. If you want to remove an app you simple remove it from the list by clicking the small X in the upper right corner of each app. You cannot remove the pre-installed Apps from your Page.

To add more apps to your Page simply search for apps in in the search bar.

 

Note: Every App on Facebook is different. It is the web developer who made the App that decides how the App will work and how it can be installed to your Page. Make sure to use a test Page when you try out new potential Apps for your Page.

 

Tutorial: How to add a YouTube App to your test Page?

1) Use Facebook`s search engine to find App
Note: Apps are marked with App in the search suggestion/result.

Every App on Facebook has its own landing page where the developer makes instructions on how to install the App. On this spesiffic app the developer made a button “Click here to Install”.

 

Select whitch of your Pages you want to install this app to:

Hit the Go to App button and Allow app to manage your Page.

Each app you install is different in terms of what information and setting you can set for the App. This specific App needs to know your YouTube Username to be able to show your YouTube content. Fill in your info and click ” Save Changes “.

Then it is

Then it is time to see how the App looks on your Page! Navigate to your page and hit the new YouTube Tab.

Add a custom HTML App/Tab to your Page

Building an app on Facebook gives you the opportunity to deeply integrate into the core Facebook experience. Your app can integrate with many aspects of Facebook.com, including the News Feed and Notifications. All of the core Facebook Platform technologies, such as Social Plugins , the Graph API and Platform Dialogs are available to Apps on Facebook.

But you do not have to be a developer to be able to show custom content on your Facebook Page. In this section you will learn a nice and simple way to make your own app/tab showing your own content without having to know anything about programming. The content of your app/tab can be made by simple HTML (made via a HTML editor) or by embedding code from third part services like Wufoo, YouTube or MailChimp . You can read more about these services on our tools pages. You can also read more about making Apps in general on Facebook’s developer pages.

Add a simple App/Tab to your Facebook Page:

Start by logging into your personal Facebook account. (Use Facebook as yourself not as a Page when you make apps/tabs) When logged in visit the following web adress: https://developers.facebook.com and hit the ” Apps ” item in the top menu.

If this is your first time making a Facebook App you will be asked to verify your user account to become a so called “developer” on Facebook. Verifying your account is done via SMS and can be completed in 5 minutes if you follow the steps recommended by Facebook. Click on the green button ” Register as a Developer ” to get started.

When you have verified your account you are ready to make your first app!

Time to hit the ” Create New App ” button.

Choose a good name for your new App. In our example we will make a newsletter sign up app so we call our app Newsletter Signup. Leave the Field ” App Namespace ” and check box the ” Web Hosting ” empty.

You will then be directed to your new apps basic information page.
This page should look something like this:

If you have more than one apps you might have to hit the edit page button to view this specific app`s basic information page:

Once you make more apps they will all be listed in the left hand menu with the ones you recently have changed on top. To edit the app first click on the app you want to edit on the left menu and then hit the “Edit App ” button for that specific app.

When you hit Edit app and get directed to an app`s basic information page you will see that each app has its own unique Facebook ” App ID ” and a special ” App Secret ” located on the top of the page. You will use both later when you complete building your app.

Further down on your apps basic information page you will find a section where you can fill in how your app integrates with Facebook. On this simple app you will only fill in information in the ” App on Facebook ” and the ” Page Tab ” section. When you click these menu items a few fields associated with the choice will revel itself as a drop down menu.

Start by clicking on the ” App on Facebook ” tab and enter the following data in the now fields:

http://YOUR-APP-ID.iframehost.com/
https://YOUR-APP-ID.iframehost.com/

Change YOUR-APP-ID with your app´s App ID! (You will as mentioned before be able to find this unique ID on the top of your app`s basic information page)

This is how it should look when you have replaced “YOUR-APP-ID” with your apps ID.
http://124747727687224.iframehost.com/
https://124747727687224.iframehost.com/

Then time to fill in info in the Page Tab section:

Start with deciding the Page Tab Name . This is the name that will be viable on your Page describing the app. In our example we choose “Newsletter Signup”

And again change YOUR-APP-ID with your app´s App ID!
http://124747727687224.iframehost.com/tab/
https://124747727687224.iframehost.com/tab/

Last but not least upload Page Tab Image . You can upload a JPG, GIF, or PNG file. If the image is larger than 111×74 pixels, it will be re-sized and converted. File size limit is 5 MB. If your upload does not work try a smaller picture.

Then save changes!

Last step before adding content into our new app is to add the app/tab itself to your Page.

This is done by visiting the following web address:
http://www.facebook.com/add.php?api_key= YOUR-APP-ID &pages
Note: Change YOUR-APP-ID with your app´s App ID!

 

The App ID in our example is 124747727687224 and that means we can add our app by visiting the following web address: http://www.facebook.com/add.php?api_key= 124747727687224 &pages

Add address in your browsers address bar and hit enter!

Then time to which Page you want to add your app. You can only add apps to pages where you have admin rights.

When you ave selected your Page you will be asked again if you want to add the app. Hit the “Add Newsletter Signup” button.

You will then be redirected to your Page showing your new app installed.

The last step is to add your content into your new app! To enter content you simply click on the app from your Page`s front page and you will be redirected to a page where you can enter content.

The first time you install a new app you will be asked to verify that you are the app owner by providing your app`s ” App Secret “. You can find your app secret by visiting your apps basic information page.

Then refresh the Page and hit the ” Authorize the Tab Application ” and Go to app!

After doing this your app is ready! Next step is to enter text or HTML into your app. You might have to enter the app again from your Page`s front page if you do not get redirected after entering the app sekret the first time you use your app. You can choose if you want to enter plain text or HTML.

After installing your app you can see your new app in your Added Apps overview.

Add content to your custom App and Page Tab”

Start by reading the previous section on how to install this app itself.

When installed:
Browse to the front page of your Page and click on the App and shown on screenshot:

Click the ” Settings ” link to edit your apps content.

If you are not comfortable with HTML you can use the HTML editor.

On the same page you will also be able to enter different content depending on the visitor is a fan or a non fan. There is also a possibility to change Tab Name and Tab Image .

Hit the ” Save Settings ” and ” View Tab ” button to see result

This app is perfect for adding embedded code from third party services like YouTube or MailChimp. Read more about this on in the next section and on our Tools page.

Add a Form to your custom HTML App/Tab

Forms is often used when doing online marketing. Especially when arranging online competitions or when collecting data from fans or followers. In this example you will make and add a simple newsletter sign up form with a popular third party service called Wufoo. You can read more about how to use this service in our tools section.

Step one is reading trough the previous section about adding a custom HTML App to your Page. After adding the App to you page you are ready to add a Form.

Step two is making a Wufoo account: www.wufoo.com

Sign Up and enter your data. Note : The nickname you choose will be a part of your schema URL. Make sure to choose a username that makes sense for the public. (IE. band name or business name)

Then you are ready to make your first form! Hit the ” New Form” button!

You will be able to choose from a lot of pre-made forms or you can build your own from scratch. For this tutorial choose Mailing List. and then hit the green button ” Add to Wufoo

Your new form will the open so you can edit or Save the content. Note: You can add fields and edit field info by clicking on the field itself. For now we will only change the Field Size (to small) so it fits better in our app. Make the change and click ” Save Form “.

When finished editing your form click ” I`m finished! Take me back to the Form Manager “.

The Form Manager is very self-explanatory but note the following:
To look at the entries you get in via your form hit the Entries button. Use Edit if you need to make changes in your form (IE add more fields)

For this tutorial we need to use the button ” Code “. If you click this button you will get to a page showing code snippet you can use if you want to integrate your form on other web sites.

Hit the Embed Form Code and copy the JavaScript Version .

Now it is time to use this code in our app on Facebook!

Navigate to your Page and click on the app you have installed. You will now add the code you got from Wufoo into your app. Click the app on your front page to open app.

If you have content in your app you will have to click the ” Settings ” link to edit content.

Select HTML and paste code from Wufoo in the Page Source area of your app . Hit the ” Save Settings ” and ” View Tab ” button to see result

Result:

You can edit or add more fields to your form on Wufoo. Your Facebook App/Tab will be updated automatically on Facebook.

How to build a fan base on Facebook

Before you get started building a fan base on Facebook you should make sure your Facebook fan page is ready and conversion optimized. If you have not done so already please take a moment and read the section covering Build Page and How to measure success.

Goal #1: Deliver an exceptional experience!

Above all you should strive to give your fans and followers a good experience when they interact with your social media channels. If you give them a nice experience they will help you grow your fan base. Your fans and followers should always be in focus and you should always do your best to create engaging content with their wishes and needs in mind.

Tips on how to increase your fan base on Facebook:

Track your growth

You should start by reading the section describing how to measure success and how to find good KPI`s for Facebook as a marketing channel. Make sure to track these numbers over time to see if you move closer to your goals. Use tools as Google Analytics and Facebook insights to get the numbers you need. Read more about Google Analytics on our Tools section.

Facebook insights

You can use “Facebook insights” to see how many fans you have over time. You can also see some fairly detailed demographic information as well. By using this knowledge you can analyze what activities drive the most growth, and then duplicate your success.

You can use this data to learn more about your fan base in terms of age, gender and nationality and use the information to optimize the content you post so it is best suited for them.

This information can also be used to see what target group is missing in your fan base and therefore who to target next.

Write and post good content

Successful posts are often:

  • Short : Posts between 100 and 250 characters get about 60% more likes, comments and shares.
  • Visual : Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively.
  • Optimized : Page Insights help you learn things such as what times people engage most with your content so you can post during those hours.

 

Best practices when posting updates:

  1. Post in first person! (Try to avoid speaking in third person)
    Remember that people follow the Page because they want to come closer to the artist, not the manager or assistant.
  2. Be humble and show appreciation!
    (People are more likely to help share your content if you come across as a likeable and humble person)
  3. Ask questions! This will motivate people to interact with your Page. Most interactions with your Page is seen as good because Interaction often generates links on peoples feed leading more traffic into your Page.
  4. Build relationships by complementing others. Help your friends / other bands promote their content when you dont have content to post yourself. You might get the same help in return in the future.
  5. Edit the default Title, Description and Picture on articles /websites you post on your Page`s Timeline. Make sure it looks good and is showing the text and picture that is best for your branding.
  6. Use the features that makes your post get a broader reach. Tag all parties involved.
  7. Interact with your fans! Try to answer questions from user and click like on their comments.This will motivate them to continue to post messages and even get more people to interact with your profile.
  8. Remember tracking. Read more about this under the tools section.
  9. Learn from others. Browse Facebook to see how other bands do their marketing.
    (Example Jack Johnson and Lady Gaga ++)

Photo / Album / Storytelling

Use photos to tell a story!

The whole story is made in advance and it has a clear goal. (leading towards conversions)

Place your photos in logical order.
Plan album title, which pictures you will use and what info you will use before you publish the album.

Note: Remember to use the info caption field underneath each picture you upload to lead traffic towards your conversions. Try to use “Call to action” if possible.

Examples of Story Telling via photo album:

1) Behind the scenes from recording of our new album
Pictures from idea to the final product.
(From song writing, studio ++)
Last picture: Product/Cover Art.
Info text: Album ready for store! Buy it here: (link)

2) Follow us on Tour!
First stop New York! (Picture from stage)
Next venue.. (list of concert and link to event and where to buy tickets)
What songs do you want to hear us sing on our next concert? (Link to Artist profile in Spotify)
Be creative!

3) “New Music” photo album
Make a new album called “New Music” or “New Products “.
Upload a new photo to this photo album each time you have a new product coming out.
Make sure to use high quality pictures (IE. Cover Art)

Make sure to use the caption field to describe the picture and to lead traffic towards conversions .

By doing this on every picture you upload to this album you will end up with a nice album showing all your products with nice links to where users can buy your product. Every time you update this album your followers will get this in their feed with title “New Music” has been updated.

 

Recommendations for artists and record labels:

Start taking pictures and document “the life as an artist!”
Plan how to use pictures in social media.
Remember that pictures can be used cross social media platforms.
(Example Facebook photo posted on Twitter, Instagram picture posted on Facebook and so on)

To get a broader reach, remember to tag all parties involved in your pictures.
(Other artists, Photographer, designer, producer, venue ++ )

Install a “Follow us on Facebook” page Badge on your website

Facebook Badges are a simple, yet effective way to link / lead traffic to your Facebook profile.
Unlike widgets, badges are simply images, and will load much faster.

Get your Badge here: https://www.facebook.com/badges/

Install a Facebook “Like Box” on your website

Installing a “Like Box” is an easy way to allow visitors to your site become fans without even leaving your website. Remember that you can install this on all pages not only front page. Facebook have made a very simple tool to build/customize the size of your like box, the number of connections to display, and even the color scheme. Read more about how to implement on Facebook`s Social Plugins page.

Turn your customers into fans

If someone likes you enough to buy your product then there is a good chance that they will like you on Facebook as well. Rig up your “thank you” page with a Facebook “Like Box” and you’ll be good to go!

Read more about how to implement a Like box on Facebook`s Social Plugins page.

Install commenting on your website landing pages

This will allow people to comment on your page, even if they are not a fan of your Fanpage on Facebook. Any comments made by a user is visible in news feeds and can lead to more traffic to your Fanpage. Read more about how to implement on Facebook`s Social Plugins page.

Create an easy memorable URL / Username

In social media it is important to have a short and simple web address.
The perfect web address is ” easy to guess, easy to remember, easy to share “!

You can customize the web address for your timeline or Facebook Page by selecting a unique username . It will appear in the location bar of your browser after “https://www.facebook.com/” (Example: https://www.facebook.com/username ) when you view your timeline or Page. Your username is also in your Facebook email address for your personal account (ex: username @facebook.com).

A common example of a username for your private profile is some variation on your name. For example, someone named Jane Doe might choose “JaneDoe” for her username so her friends can visit her timeline by going to www.facebook.com/JaneDoe . Similarly, you can choose an extension for your Page address that resembles your Page’s name to make it easier for people to find you on Facebook (ex: https://www.facebook.com/ YourBand ). Usernames are not the same as your name or Page name.

Note: You should take a few minutes to think about what is a good username for your Page! Usernames is only be edited once after first set and as mentioned it becomes a part of your URL/address. The username cannot be changed afterwards so make sure to select a good and user friendly name.

To edit your Page settings navigate to your Page either via search or direct via web address and the ” Edit page ” button will be visible in the top right corner. Click the down arrow and choose ” Update Info ” in the drop down menu.

Customize the address for your timeline or Facebook Page by choosing a username via: ” Basic Information ” -and create ” Username “. Note: Facebook sometimes demand that you have 25+ fans before you can set a username so you might have to wait until you get those fans before being allowed to set one.

An alternative way to set your username is to go directly to the following web address when you are logged into your account: http://www.facebook.com/username.

You can choose a username that Facebook suggests or create your own. Select Check availability to see if the username you want is available. If it is, click Confirm to confirm your choice.

Leverage Traditional Media

Since Facebook is so well known you can mention your Facebook Page in any forms of traditional media and achieve results. Newspapers, Media Buys, Radio, and TV.

Link to your Facebook page from other social media profiles

You should use any opportunity to get users who follows you in one of your channels to follow you in more channels. This will give you a broader reach and more possibilities for communication in the future.

Newsletter Promotion

Once you have a Page you should make sure to save a spot in your newsletter that can guide people into your Page. This should be a fixed part in your newsletter template.

You can also implement a Facebook “Like Box” so people can like your page directly from your newsletter. Read more about how to implement this on Facebook`s Social Plugins page.

Show Facebook URL in your YouTube videos

If you want to increase your fan base on Facebook you can show your Facebook URL in your videos on YouTube. There is a lot of free Video editing tools out there and most of them is pretty easy to use. You should also make sure to put your Facebook URL in the video info section underneath the video as well.

Suggest your page

Use the “suggest to friends” feature on Facebook.
If you have many friends you might want to consider using the “invite all” Google chrome extension, or the Firefox extension rather than clicking hundreds of times.

Offer an incentive for people to become a fan/sign up.

By using custom apps you can easily create a dynamic Facebook landing page with a “reveal content tab” that contains content that is visible only to fans that have clicked “Like” on your page.

A good way to do this is to build the content up front and take a screenshot with a see trough/blur layer on top of the content. With this picture the users can see some of the content hidden behind and choose them self if they want to Like to reveal the rest. Add a “Click like to see content” to you picture. If you choose to do it like that people will get a clue of what they will get if they click like. The more valuable your incentive is, the more people will be compelled to click the “Like” button to access it.

Examples of exclusive content could be: An exclusive Video, exclusive pictures, music and more. An other example is to run a “fans only” contest. And again an excellent way to run a fans only contest is using an app that allows you to show different content if you are a fan than if you are not.

Read more about how to implement this under “Build Page” and “Add a custom HTML App/Tab to your Page”

Run engaging campaigns and competitions

Example of engaging campaigns and competitions.

  • Hi Facebook! Help us make our next album cover.
  • Did you attend our concert? Upload pictures to our profile.
  • Where do you want us to play next time? Help us decide our next tour.
  • We will bring our best fan backstage. Help us find our best fan.
  • Help us write the story of our next music video.
  • Do you want to be on stage with us? Show us your talent.
  • We will crown our most creative fan.
  • What song should be our last song on our next concert?
    (make a playlist for them to listen trough)

Giveaways / Competitions

Giving away free stuff to your Facebook followers is always a nice thing to do. Make sure to put aside nice giveaways that you can give to your fans. T-shirts, Stickers, LPs ++

Use tools to schedule content

Use tools like Hootsuite to manage your Facebook pages. By doing this you can maximize engagement by scheduling your posts ahead of time to go out when they will get the most attention. You can also plan and schedule generic post that can be posted on a regular basis to stay top of mind for members of your fan-base.

Get fans to upload and tag photos

Take pictures during events and post them to your page, and then ask your friends and fans to tag themselves in the pictures.

If you can get your fans/followers to upload pictures to your page, or tag themselves in pictures you uploaded, this will show in peoples feed and lead to additional traffic for your profile.

Contact admins of groups related to your page

Groups are more powerful than pages in terms of their messaging ability. Pages send updates, but groups send messages directly to a user via Facebook inbox. (triggering an email alert)

If you contact the admin of a Facebook group with some valuable content that adds value to their readers then this can help them nurture their community and help you build yours.

Paid Advertizing on Facebook

You can create Facebook Ads or sponsored stories on www.facebook.com/ads/create. When you visit that page, you will be guided through a three-step process for creating your ads or Sponsored Stories.

If you already have an existing Facebook account, be sure to log into that account before you create an ad. This will ensure that you can manage all of your ads in one place. Your personal Facebook information will not be shown to people who see your ads.

Targeting options:
Choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. If you are the admin of a Facebook Page, event or app, you can also target your ad to people who are already connected to you.

What are sponsored stories?
Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.

People are influenced by what their friends like and connect to. When someone interacts with your Page, app, or event it creates a story that their friends may see in the news feed. You can pay to sponsor these stories so more people will see it when their friends have engaged with you on Facebook.

For example, if someone likes your Page they’re saying they’re interested in being connected to you and it can be interpreted as an endorsement of your brand or service. People may see when their friends like your Page, but because there’s a lot of activity in news feed, they may miss it. When you create sponsored stories, you’re increasing the number of people who will learn about you through the actions of their friends.

How can you use Sponsored Stories to promote your Page?
Sponsored Stories can help you reach people on Facebook who are part of your target audience. If you have a Page on Facebook, Sponsored Stories help you share word-of-mouth recommendations more effectively.

When a person interacts with a Facebook Page by liking it or liking content that has been posted on it, their friends may see stories about it in their news feeds. However, because there is a lot of activity on Facebook that is shown in news feeds, there’s a chance that not all of that person’s friends will see these stories. Use Sponsored Stories to increase the likelihood that the person’s friends will see stories about your Page.

Are there any tools I can use to create a lot of ads at once?
If you want to create lots of ads or sponsored stories at one time (more than 20), you can use the Power Editor. You can read more and get started by visiting the Power Editor Help Center on Facebook.

What actions can be turned into sponsored stories?
When people actively connect with your Page, app or event it creates a story that their friends may see in their news feeds. You can highlight these stories so more people will see when their friends have engaged with you. Sponsored stories can be about:

– Likes on a Page
– Engagement on a Page such as likes, shares, or comments on a Page’s post, votes on a question, and check ins at a location
– Joins of an event
– Installs of an app
– Uses or plays of an app
– Likes or shares of a website

In addition, if you advertise a Page, app, event or website, sponsored stories will automatically be created for you. When you set up an ad, you’ll see different sponsored story types that are optimized to help you reach the goal you set at the beginning of the ad creation process.

How do I get a Like button on ads or sponsored stories for my Page?
After you enter your Page as the destination for your ad, you’ll decide what your advertising goal is. If you choose to Get More Page Likes your ad will automatically include the Like button on it. You’ll be able to see a preview of your ad on the right hand side of the ad set up page. If you’ve liked your Page, it will say “You like this.” When people who have not liked your Page see your ad, it will say “Like this Page.”

Where will my ad show on Facebook?
Ads and sponsored stories can show on the right-hand side of most pages on Facebook and in desktop or mobile news feed.

The right-hand column will usually show up to six ads and sponsored stories at the same time, and your position will be determined based on your budget, taking into account your bid, your ad’s quality and its past performance.

How do I promote a specific Page post?
Enter your Page name in the Destination box at the top of the ad set up page.
Choose Promote Page Posts as your goal.
Under the section called Your Ads, you’ll be able to choose a specific Page post to promote, or if you want to always promote your most recently post, check the box next to “Keep my ad up-to-date by automatically promoting my most recent post”. Your ad will be automatically updated to show the most recent post on your Page.